Sakini, 2025
Art Direction & Identity
Personal Project
SAKINI was created from a deep appreciation for individuality and creativity. We believe tattoos can be more than just art; they are a powerful form of self-expression. Our collection of tattoo stickers is designed with a timeless aesthetic, offering minimal yet daring designs that allow you to express your personal style.
At SAKINI, tattoo stickers are just the beginning. Whether subtle or refined, our designs empower you to wear your art with confidence and authenticity.
Project Description
Sakini was created from a deep appreciation for individuality and creativity. We believe tattoos can be more than just art; they are a powerful form of self-expression. Our collection of tattoo stickers is designed with a timeless aesthetic, offering minimal yet daring designs that allow you to express your personal style. At Sakini, tattoo stickers are just the beginning. We’re building a space for creativity to flourish, where collaboration, innovation, and artistic expression take center stage. Whether subtle or refined, our designs empower you to wear your art with confidence and authenticity.
This project is a self-initiated brand concept, developed collaboratively with designers and creatives who share a passion for visual storytelling and identity design. Together, we explored how a contemporary brand could redefine tattoo culture—merging the permanence of body art with the accessibility and experimentation of design.
Sakini is where creativity, individuality, and timeless design meet—a space where self-expression is limitless and art becomes an extension of identity.
Contribution
Art Direction, Branding Ideation & Conceptualization:
Branding (tone, visual language, audience engagement), Identity (logos, typography), Social Graphics, Production, Packaging design, Photography
Credits
Copywriting/Communications - Seoyeon Kweon
Production - Rachel Lee
Fonts
Clash Display - Indian Type Foundry (ITF)
Elza Text - Blackletra