Sailing Hall of Fame, 2025
Brand & Identity
For families, educators, and sailors alike, the Sailing HOF turns maritime history into a living experience, where legacy and learning come together.
The new visual identity draws inspiration from the dynamic forms of sails, translating their movement and tension into a modular logo system. Each variation of the mark reflects the adaptability and rhythm of waves, embodying both tradition and exploration. The branding creates a cohesive yet flexible visual language that captures the spirit of sailing in motion.
Project Description
The Sailing Hall of Fame celebrates the legacy of sailing by transforming maritime history into a living experience — a place where families, educators, and sailors alike connect through stories of skill, courage, and innovation. The rebrand set out to honor this heritage while reimagining how the institution presents itself to a modern audience.
The new visual identity draws inspiration from the dynamic forms of sails in motion. By abstracting their curves, tension, and rhythm, a modular logo system was developed that adapts fluidly across applications — from print to digital environments. Each variation of the mark echoes the natural movement of wind and water, embodying both the precision of craftsmanship and the freedom of exploration.
Team
Narin Kim
Fonts
Prophet - Dinamo
Lab Grotesque - Letters from Sweden